VIV Asia in Bangkok — the “Feed to Food” trade show
VIV Asia is the leading international “Feed to Food” trade show for the Asian animal-protein market. It is held every two years in Bangkok, Thailand, with a strong poultry focus — from feed, through genetics and hatchery, to equipment, health and processing. We explain what a farmer sees there and why Asia is a hotbed of poultry innovation.
verifiedFrom the team that has organised work on poultry farms for years.
VIV Asia is one of the most important trade shows for the animal-protein industry in Asia, run on a “Feed to Food” basis. It is held every two years in Bangkok, Thailand, at the IMPACT Exhibition Center. Behind it stands the VNU Group, the creator of the VIV worldwide brand. It’s a place where the whole production chain meets — from feed all the way to finished food.
Why does it matter for a poultry farmer?
VIV Asia has a strong poultry focus across the whole chain: feed, genetics and breeding, hatchery, farm equipment, animal health and processing. Because of its huge production scale and heavy disease pressure, Asia is a hotbed of poultry innovation, so VIV Asia is where many new technologies are shown — including ones for hot climates and dense production. For a farmer it’s a window on solutions you don’t always see at European shows.
What VIV Asia is and what you’ll find there
VIV Asia shows the whole poultry chain — from feed to food — in an Asian setting. For a farmer it’s an overview of technology and trends, not a ready recipe for your own farm.
The “Feed to Food” formula
VIV Asia runs on a “Feed to Food” basis: under one roof it gathers the whole animal-protein production chain, from feed, through rearing, to processing and finished food. For poultry that means you’ll see solutions for every stage here — from the grain in the mill to the product on the line.
Where and how often it takes place
The show is hosted in Bangkok, Thailand, at the IMPACT Exhibition Center. It is held every two years, that is on a two-year (biennial) cycle. It’s a steady rhythm, so a visit or following the coverage can be planned ahead — the exact dates of a given edition are best checked with the organiser.
Who runs the show
Behind VIV Asia stands the VNU Group, which runs the VIV worldwide brand — a network of animal-protein trade shows across several continents. The Asian edition in Bangkok is one of the largest and most important in that family, with strong participation from exhibitors all over the world.
A strong poultry focus
Although the show covers various species, poultry is clearly present across the whole chain: feed, genetics and breeding, hatcheries, farm equipment, animal health and processing. For a poultry farmer it’s an overview of technology matched to real, large-scale production — from chicks to slaughter.
Asia as a hotbed of innovation
Asia produces poultry on a huge scale and faces heavy disease pressure, including avian flu. That drives innovation — many new technologies for hot climates, dense production and biosecurity are shown there first. That’s why VIV Asia is often an earlier window on solutions that only later reach other markets.
What NOT to expect
It’s a show in an Asian setting, with a different climate, scale and rules than in Poland or the EU. Not everything carries directly to your own farm — some solutions were designed for hot climates or very large production. Treat VIV Asia as a source of trends and inspiration, not a shopping list for your poultry house.
How to use VIV Asia trends step by step
- 1
Check the dates and programme with the organiser
The dates of a given edition and the programme are best checked at the source, on the organiser’s site. VIV Asia is held every two years in Bangkok, but the exact dates and exhibitor list change from edition to edition. Start with the official materials before you plan a visit or start following coverage.
- 2
Pick the areas that interest you
The show covers the whole chain — feed, genetics, hatchery, equipment, health and processing — so it pays to narrow your focus. Decide what interests you: house equipment, flock health or feed systems. That way you’ll pull out from the mass of exhibitors what really concerns your farm.
- 3
Follow the coverage if you’re not going
You don’t have to fly to Bangkok to benefit. Poultry trade outlets report on the new products shown at VIV Asia. Follow them to learn which technologies are emerging in Asia and worldwide — it’s a cheap way to keep a finger on the pulse of trends.
- 4
Filter what fits Polish conditions
A solution from Asia won’t always work the same way here — some were designed for hot climates or very large scale. Look at climate, rules, welfare and costs, and ask whether a given technology makes sense at your flock size. It’s better to pick a few apt ideas than to copy everything.
- 5
Run ideas past suppliers at home
If a technology catches your interest, check whether it’s available from domestic or European suppliers. Many makers offer equivalents of the solutions shown at VIV Asia. A talk with a supplier at home lets you weigh cost, service and whether the kit meets EU requirements.
- 6
Note what you want to put in place
From the whole overview, pick concrete changes to consider on your own farm: better ventilation for heat, a new drinking setup, a tweak to biosecurity. Note them, set priorities and come back to the list. That way trade-show trends turn into real decisions, not fleeting impressions.
Frequently asked questions about the VIV Asia trade show
What is VIV Asia and where is it held?add
VIV Asia is the leading international “Feed to Food” trade show for the Asian animal-protein market. It is held every two years in Bangkok, Thailand, at the IMPACT Exhibition Center. It is run by the VNU Group under the VIV worldwide brand, and poultry is present there across the whole production chain.
How often is VIV Asia held?add
VIV Asia is a recurring event, held every two years, that is on a two-year (biennial) cycle. It’s a steady rhythm, so a visit or following the coverage can be planned ahead. The exact dates of a given edition are best confirmed with the organiser, as the detailed dates change from edition to edition.
Is VIV Asia useful for a Polish poultry farmer?add
Yes, mainly as a window on innovation. You’ll see the whole poultry chain there: feed, genetics, hatchery, farm equipment, animal health and processing. Remember it’s an Asian setting — a different climate, scale and rules — so not everything carries directly to a Polish or EU farm.
Why is Asia a hotbed of poultry innovation?add
Asia produces poultry on a huge scale and faces heavy disease pressure, including avian flu. That drives the search for new solutions — for hot climates, dense production and biosecurity. That’s why many new technologies are shown at VIV Asia first, before they reach markets in other parts of the world.
Keep your flock records in DlaFerm.pl
Coming back from the show or its coverage with a head full of ideas? In DlaFerm.pl you record your flock data, changes to feeding and biosecurity and what you want to put in place — all next to the flock card. Create a free account or write to us.
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