VIV MEA in Abu Dhabi
VIV MEA is the international “Feed to Food” trade show for the Middle East and Africa. It’s held in Abu Dhabi every two years and covers the whole protein chain — from feed and genetics, through hatcheries and farm equipment, to animal health and processing. For a poultry farmer it’s a gateway to the region’s markets.
verifiedFrom the team that has organised work on poultry farms for years.
VIV MEA is the international “Feed to Food” trade show for the Middle East and Africa region. It’s organised by VNU Group, the team behind the VIV worldwide brand, together with ADNEC. It’s held in Abu Dhabi, in the United Arab Emirates, at ADNEC, and runs every two years — on a biennial cycle. The “Feed to Food” tagline captures the core: one event brings together the whole protein production chain.
Why does VIV MEA matter for a poultry farmer?
Poultry dominates the protein market across the Middle East and Africa, which is why VIV MEA is strongly poultry-oriented — and across the full length of the chain. You’ll see feed and feed additives, genetics, hatcheries, farm equipment, animal health solutions and slaughter and processing kit. The event is treated as a gateway to the markets of the Middle East and Africa, so you’ll meet exhibitors and buyers from across the region and beyond.
What you’ll see at VIV MEA and how to find your way
VIV MEA covers the whole “Feed to Food” chain, but for a poultry farmer the most important parts are feed, genetics, hatchery, farm equipment and processing. It’s worth planning ahead what you’re looking for.
What VIV MEA is
VIV MEA is the international “Feed to Food” trade show for the Middle East and Africa, part of the VIV worldwide family. It’s organised by VNU Group and ADNEC, and held in Abu Dhabi, in the United Arab Emirates, at ADNEC. The show runs on a biennial cycle — that is, every two years — and gathers exhibitors and buyers from across the region.
The “Feed to Food” approach
The “Feed to Food” name captures the show’s philosophy: it presents the whole chain — from feed, through rearing, to the finished product. That way, in one place you see how the successive links of poultry production connect. It’s handy when you want to understand not just a single piece of kit, but how it fits into the whole.
A strong poultry focus
Poultry dominates the protein market in the Middle East and Africa, which is why the poultry section here is well developed. Feed, genetics, hatcheries, poultry house equipment, flock health and processing — all aimed at layers and broilers. For a farmer it’s a chance to compare solutions geared specifically to poultry.
Feed, genetics and hatchery
At VIV MEA you’ll find feed and additive suppliers, genetics companies and hatchery equipment suppliers. This is the start of the chain that the rest depends on: chick quality and the feeding programme translate into results across the whole cycle. A good moment to talk about breeding stock and feeding for the region’s conditions.
Flock health and processing
Separate areas cover animal health — prevention, biosecurity, veterinary — and processing: slaughter, chilling, packing. These are the final links that decide the safety and quality of the product. They’re worth seeing even if your farm focuses on rearing, so you understand where your poultry ends up.
A gateway to the Middle East and Africa
VIV MEA is treated as an entry event into the markets of the Middle East and Africa. You’ll meet exhibitors and buyers from across the region, which makes it a good place to build contacts and watch what those markets expect. For companies looking at exports it’s an important point on the map.
Preparing for VIV MEA step by step
- 1
Define the goal of the trip
Think about why you’re going: are you after feed, genetics, hatchery equipment, flock health solutions, or contacts in the region’s markets. A clear goal helps you choose the sectors and stands really worth stopping at, and keeps you from getting lost at a large show.
- 2
Check the dates and travel
VIV MEA is held every two years in Abu Dhabi at ADNEC. Because the cycle is biennial, check in advance when the next edition falls, and plan your flight, accommodation and entry formalities for the United Arab Emirates. The earlier you do it, the calmer it is.
- 3
Make an exhibitor list
Go through the exhibitor list and mark those in the poultry section that interest you: feed, genetics, hatcheries, farm equipment, flock health, processing. Such a list turns wandering the halls into a sensible route and helps you make the most of your time on site.
- 4
Prepare questions about your farm
You get the most when conversations are concrete. Write down your operation’s parameters — size, stocking, flock type (layer or broiler), past problems with feed, health or hatching. That way, at a stand you can ask about solutions matched to your conditions.
- 5
Take notes as you go
At a fair it’s easy to mix up offers, so take notes right away: company name, what it offers, a rough cost, your impressions. Photograph the labels and the equipment. After two days everything blurs together, so on-the-spot notes are the best way to make sure nothing slips through.
- 6
Draw conclusions after you return
Once back, go through your notes and decide what’s worth implementing on the farm and what to put off. Plan the next steps: contacting an exhibitor, asking for a quote, trialling a solution. Record the conclusions and plans next to your farm, so they don’t stay only in your head.
Frequently asked questions about the VIV MEA show in Abu Dhabi
What exactly is VIV MEA?add
VIV MEA is the international “Feed to Food” trade show for the Middle East and Africa region, part of the VIV worldwide family. It’s organised by VNU Group and ADNEC, and held in Abu Dhabi, in the United Arab Emirates, at ADNEC. It covers the whole protein production chain, with a strong focus on poultry.
How often is VIV MEA held?add
VIV MEA runs on a biennial cycle — that is, every two years. The specific dates change from edition to edition, so before planning your trip check at the source when the next edition falls, and arrange your flight, accommodation and entry formalities well in advance.
Is VIV MEA interesting for a poultry farmer?add
Yes. Poultry dominates the protein market in the Middle East and Africa, so the show is strongly poultry-oriented — from feed and genetics, through hatcheries and farm equipment, to flock health and processing. In one place you can compare poultry-focused solutions and build contacts from across the region.
How do I prepare for a visit to VIV MEA?add
Start with the goal: why you’re going and what you’re looking for. Go through the exhibitor list and mark the stands in the poultry section. Write down your operation’s parameters so conversations stay concrete, take notes as you go, and once back draw conclusions and plan the next steps. Remember the entry formalities for the UAE.
Record your show takeaways in DlaFerm.pl
In DlaFerm.pl you keep the record of your farm and flock, and your takeaways from the show — ideas on feed, hatching or equipment — are noted exactly where you manage the farm. Create a free account or write to us.
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